Parenting is a case study designed to support parents looking for creative ways to stay involved.
The product includes concept branding, wireframing, prototyping, UI design and digital assets created from grass
root to completion.
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The client is a mother and by profession a teacher. She recognizes issues parents face in today's fast paced environment and wants her brand to address these concerns and inspire along the way. She wanted an informative website, one that connects with her viewers on a personal level. An easy way to get in touch and at the same time enrich their journey through fun ideas and activities.
I was more than pleased to help with her branding and marketing needs. I provided a fresh brand kit, polished messaging and copy, wireframes and low/high fidelity prototypes, UI designs and all digital assets for her product.
The illustration of a tree represents her brandmark logo. It symbolizes growth and collaboration at all levels. The trunk portrays a strong foundation parents provide children. As children grow, they progress towards distinct areas of interest such as emotional, physical, social... displayed by the branches. The leaves represent children with varying personalities and intellect.
I chose a color palette with shades of purple that reflect the spirited, soothing, pure aspect children hold.
Montserrat was the choice of font as it blended well with the theme and its geometric simplicity complimented the layout style of the website. Montserrat Semi bold for headings and Montserrat Medium for body text. I also used Abuget sparingly as a signature mark.
Dark Indigo - #1E1A33
Gray - #6A6680
Violet - #7768CC
Light Violet - #9482FF
Montserrat
Designed by Julieta Ulanovsky
A typeface that rescues the beauty of urban typography from the first half of the twentieth century.
I created an e-newsletter to help my client stay connected with her viewers by providing regular updates.
The Goal - To develop a strong relationship with her viewers and build an email list of subscribers thereby adding value to the website.
The Process - My client was concerned about internet practices and wanted to provide helpful guidelines to address these issues in a healthy and positive way. Also providing a call-to-action link inviting parents to subscribe to her newsletter helped capture a niche group and build value.
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Or do you have a cool project you need help with?
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E: pixeldesign@gmail.com
