Little Shop is a self-crafted case study created to inspire solopreneurs and small business owners.
The product includes concept branding, UI design and digital marketing assets created from grass root to completion.
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Little Shop's owner is a talented DIY crafty person. She started out as a hobbyist but soon converted her passion to an online business. She wanted a website that was 100% her. She wanted a brand name that represented her personality and expertise. She also had no experience with digital marketing and was looking for someone to help with her advertising requirements.
Excited to guide her through the process of branding and digital marketing, I set out to create a fresh brand kit, polished messaging and copy, UI templates and digital assets.
A small idea can turn into a big venture therefore the name "Little Shop". The font Rage is a casual brush scripted font with a feminine, ornate arty appeal to it. The hat represents prestige and empowerment. The owner wears several hats to reach her business goals.
I chose a vibrant color palette to reflect her bright and positive energy.
To create an elegant yet modern look that matches the owner's confidence and candor, I used Quicksand bold for headings and Qicksand light for body text. I also used Kaisei HarunoUmi sparingly to make a statement.
Yellow - #FFB115
Cream - #FEC759
Gray - #777267
Pink - #DA727E
Quicksand
Designed by Andrew Paglinawan
It has rounded letterforms giving it a warm and friendly appearance.
Kaisei HarunoUmi
Designed by Claus Eggers Sørensen
Its high-contrast stokes place it more in the modern category
The webpage was designed using Adobe XD with a size of 1920px x 1080px. It includes the main navigation and logo in the header section, followed by a summary about the owner, her three popular selling products, new arrivals section, package deals, a form to connect with her, a subscription section and social links in the footer section.
I created an e-newsletter to showcase the clients brand personality and provide the audience with updates on new products.
The Goal - Hand painted rugs was a new product and my client wished to convert her audience into prospective buyers.
The Process - Providing useful tips for DIY hand painted rugs helped build relationships. Also providing a call-to-action button helped capture a niche group of customers and convert click into sales.
Do you want to know more about me or my work?
Or do you have a cool project you need help with?
Drop me a line and I'll be happy to help!
E: pixeldesign@gmail.com